Alfa Romeo MiTo

摘要

Since taking over as Alfa Romeo's chief executive at the end of last year, Fiat Group's marketing chief Luca De Meo has set the company's sights on getting itself into shape by 24 June 2010. The deadline is the 100th anniversary of the introduction of Alfa's first car, the 24HP.rnCreated by chief engineer Giuseppe Merosi, the vehicle established the Milanese company's reputation for building durable, elegant cars with seriously fast top speeds - 100km/h was a lot back then. But, after a spectacular streak of success in Formula One in the 1950s, financial setbacks and quality issues in the 1970s tarnished the brand. Since Alfa Romeo came under the control of Fiat in the mid-1980s, restoring its image and profits has been a slow process that has only recently started to show signs of real results.rnLast year's 8C Competizione supercar was Alfa's manifesto. The task of turning its message into something bankable falls to the MiTo, a car that puts Alfa Romeo into the premium compact car segment for the first time.