Driving upmarket

摘要

Citroeen wants the C5, which launches in April, to continue to move its brand upmarket. It needs to perform better than the old model. The large family car sector accounts for 21 per cent of sales across Europe. It is the premium models that make the most money in it. The Mondeo is a direct rival and, thanks to revised styling, more equipment and improved dynamics, has been favourably compared to more expensive premium models such as the BMW 3-Series and Audi A4.