Staying at the forefront of technological development is difficult for any firm, The financial investment, staff time and innovation required make it a challenge even for the largest companies, And it becomes harder still as consumers place greater emphasis on technologies beyond improvements to vehicle efficiency and performance. Accordingly, SEAT'S chairman, Jtirgen Stackmann, has found himself in meetings not just with peers from Volkswagen Group and its various suppliers, but also flying to South Korea to tour Samsung's expansive research facilities in Seoul. "We were impressed by Samsung City, Seeing 20,000 engineers working on phones is amazing," he says.
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