Development: Ford Edge

摘要

Ford last sold a full-size SUV in Europe back in 2001 when it cancelled the Explorer after poor sales.Two important changes have occurred since then: a boom in SUV sales across all categories and the One Ford rationalisation programme that commits the company to making global, ratherthan regional, vehicles. "Explorer was developed for the US market, but for the Edge we had a different approach," says Wolfgang Risse, vehicle integration supervisor for large cars in Europe. "Right from the beginning it was decided to sell not just in North America, but also in Asia and Europe. So the basics were all there. It only had to be adapted for the market."