Rodney Wade, environmental and technical manager at Finsbury Green has just completed a national speaking tour aimed at educating designers and print buyers on the benefits of green printing: Wayne Robinson listened as he tackled some common myths. Wade's seminar programme, titled "Demystifying Green Printing" included a segment warning audiences of the need to be alert and alarmed when it comes to choosing environmentally friendly printing services. In particular he was addressing the issue of greenwashing, the new term given to printers, or anyone else, that attempts to claim they are green when in fact they have only made a somewhat superficial stab at becoming environmentally resposnsible.
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