Breaking the surface: Diving deeper into digital

摘要

Technology advances at a pace most of us struggle to keep up with. Consequently, all too often we use these innovations to do what we previously did, only more quickly, more efficiently. How often do we take the time to really understand what the technology is capable of? How often do we use our imaginations to explore what could be achieved if we matched our own ideas, passions and ambitions with what technology makes possible? So it is with digital print. Since Fespa Digital launched in Amsterdam in 2006, we've championed the digital revolution, and printers have embraced it enthusiastically. With five editions of the exhibition behind us, the market tells us that this year will be digital print's tipping point. More than half of the printers we spoke to in our 2013 global Fespa community survey are ready to invest in digital in 2014. The majority of respondents forecast that in two years' time more than 50 per cent of their business will come from digital.