SSB jostles for position among most popular white varietals

摘要

Blends of Semillon and Sauvignon Blanc are fast becoming one of the most popular styles of wine in Australia. They now represent the third largest-selling white wine behind Chardonnay and Sauvignon Blanc. What has caused this apparent surge in popularity and is it likely to continue? Or is the bubble about to burst as the consumer finds its next fad or exotic white varietal?