CUSTOM ROUNDTABLE: ATTRACTING NEW BUSINESS

摘要

Build an electronics store and they will come. Consumers looking for a stereo system, a replacement VCR or the latest TV technology are barraged with ads telling them where they can go to get the sweetest deal and the biggest selection of electronics in town. But try and build a custom installation business—which often relies on getting in on the early stages of home construction and on "selling" people who may not even know home theater or multi-room audio exists—and finding customers is a more challenging endeavor.