S-DMB gets off to good start, but key tests to come

摘要

TU media's groundbreaking satellite DMB service may have gotten off to an encouraging start, with 15,000 subs signed up in the two-month trial launch, but local analysts are warning that several major obstacles must be overcome before the firm can breathe easily. "TU Media's satellite DMB trial service has proceeded smoothly, with a high level of service quality and strong handset shipment," says CSFB analyst Jeff Kahng. "But the key success factor for DMB still hinges on attractive broadcasting content and affordable handset prices."