Six Words Guide Iwatsu in Creating Niche Market for Measuring Tools

摘要

Iwatsu Test Instruments Corp. is focusing on the demand increase brought about by development of car electronics and large-capacity recording and imaging products. The company continues to offer analog oscilloscopes, targeting production lines of DVD and hard disc drive recorders. At the same time, amid the introduction of hybrid vehicles. Iwatsu seeks to meet the demand for more efficient testing of large-output devices by releasing the IE-113B vector-hysteresis (V-H) analyzer for measuring two-dimensional vector magnetic properties. Sales of the V-H analyzer have gotten off to a good start. In this interview, Hiroyuki Fujita, President of Iwatsu, talks about the company's sales policy and business strategies for 2006 and beyond. Fujita recently took office, leading Iwatsu at the start of the year.