Follow the Money

摘要

"I am so sick of hearing about sustainability," gripes one of my readers on architectmagazine .com. "Our profession is on life support," writes another, "and I have to apologize to my clients for the... fee for our professional services on a daily basis.... Green hype doesn't matter to our clients and isn't turning into fee." And yet another comments, "The only green we should be talking about is how to get paid for practicing architecture." While some readers may see sustainability as a distraction from their economic woes, in actuality it can raise their billings-if they're smart about it. First, LEED represents a big chunk of new work. One reader points out that three-quarters of the RFPs he's receiving come with LEED standards attached, so it's not just common, it's often compulsory-especially with public work.