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摘要

Count your cash on Friday nights, avoid borrowing against future receivables, fire jerks, and hire winners-all hard-won observations offered by Arthur Gensler, faia, in Art's Principles (Wilson Lafferty, 2015). Some of the 62 principles are very basic indeed. Others seem basic, but are too often ignored at one's financial peril. Gensler, who started his eponymous firm in 1965 (with $200 in the bank), has been a force in architecture for three generations, and the explicit point of the book is to tell us exactly why that's been the case. For that reason, it will appeal to ambitious professionals of all stripes. But, if there's an implicit point of the book, it's that architects often need a little help in business. And for that reason it's worth browsing-whether you're taking your AREs or celebrating the 50th anniversary of the firm you started with a little money and a Mayline straightedge.