WORLD SERVICE

摘要

The hyper competitive world of the European car industry is forcing manufacturing companies to devise ever more elaborate events, spectacles and locations in order to sell their products. Next to Formula One racing, architecture has become a favourite means of promoting the right image. Over the last few years, many of Europe's leading car manufacturers have succumbed to the lure of buildings designed by superstar architects.The .list includes Norman Foster for McLaren; Nicholas Grimshaw, Rolls-Royce; UN Studio for Mercedes-Benz (p74); Ron Arad, Maserati, and Zaha Hadid for VW and BMW (p50).