Cultural tourism has often resulted in the idea that the building itself is the focus of a tourist economy. For our practice, the central importance of place determines the design project. Early projects were key in establishing and articulating key concepts central to all TERROIR projects. The planning and organisation of Peppermint Bay in Tasmania, for example, navigated between an inside-out process of incorporating key site qualities into the generative diagram and at the same time recasting a commercially oriented brief. So, notwithstanding the formal qualities, it is less about architecture as icon or commodity but founded in the creation of a location-based experience, where the ecological, spatial and cultural dimensions of site are not replaced but elaborated upon through the project.
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