Gucci Selects Demandware for Global Luxury eCommerce Initiative

摘要

Demandware has announced that Gucci Group has selected the Demandware eCommerce platform to build multiple branded direct-tc-consumer ecommerce sites for its brands including Alexander McQueen, Balenciaga, Bottega Veneta, Sergio Rossi, Stella McCartney and Yves Saint Laurent, in the United States and Europe.rnIn being selected by Gucci Group, Demandware says it was chosen "because of its innovative approach to ecommerce, combining leading ecommerce functionality with the operational benefits of its on-demand model."