Macy's is firing on all cylinders in its mission to transform itself into a true omni-channel enterprise, and its research shows the $26 billion retailer is moving in the right direction as it works to gain market share through a smart combination of its physical, virtual and brand assets. Among other initiatives, the retailer is bringing digital assets into its stores, equipping sales associates with mobile devices to allow them to service customers better, opening a new warehouse, optimizing inventory with KFID, bringing direct-to-consumer fulfillment into stores and remodeling its flagship Herald Square location.
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