The Retail Trifecta: Operations, Consumers and Associates Come Together to Help Retailers 'Be the Destination'

摘要

The buzzword of today is digital transformation. For retailers, this means creating digital "moments" and leveraging emerging technologies and analytics within the store, integrating online and offline commerce, and connecting a digital thread through the supply chain. But it also means creating an environment that enables data-driven visibility and analysis in order to drive engagement, brand affinity and revenue.