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Retail promotions: Consumers' effectiveness in availing them and retailers' success in using them

机译：零售促销：消费者利用它们的效率以及零售商使用它们的成功

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作者
Gauri, Dinesh Kumar;
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作者单位

State University of New York at Buffalo;

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授予单位 State University of New York at Buffalo;
学科
学位 Ph.D.
年度 2007
页码 154 p.
总页数 154
原文格式 PDF
正文语种 eng
中图分类
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Retail promotions: Consumers' effectiveness in availing them and retailers' success in using them

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