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Hyperlite Mountain Gear

机译:Hyperlite山具

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摘要

The core of the backstory for Hyperlite Mountain Gear is not unlike that of many other business launches: dissatisfaction. Founder Mike St. Pierre couldn't find the type of good, durable, lightweight, design-driven gear for his outdoor pursuits that he wanted, so he decided to make it himself. He schooled himself in fabrics, technologies and production processes, and then started building the exact minimalist gear he needed. In the eight years since, with the help of a global team of adventurer ambassadors, the company has continued to refine its gear to help users increase their speed, distance and efficiency by achieving an ideal balance of strength, weight and performance in its products - and demand has continued to grow, says director of operations John Schafer.
机译:Hyperlite Mountain Gear背景故事的核心与许多其他业务发布的核心相同:不满。创始人迈克·圣·皮埃尔(Mike St. Pierre)找不到适合他想要的户外活动的优质,耐用,轻便,设计驱动的装备,因此他决定自己制造。他在面料,技术和生产工艺方面进修,然后开始制造自己需要的极简装备。此后的八年中,在全球冒险家大使团队的帮助下,公司不断完善其装备,以实现产品强度,重量和性能的理想平衡,从而帮助用户提高速度,距离和效率-运营总监John Schafer说,需求持续增长。

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  • 来源
    《Apparel》 |2017年第9期|48-49|共2页
  • 作者

    Jordan K. Speer;

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