Brand New World

摘要

There is a photograph in my office of my daughter—3 years old at the time it was taken—wearing a Krispy Kreme paper hat, holding a white balloon with the same iconic logo, and very contentedly eating a "hot glazed." This is one of my favorites, and not just because she's so fervently savoring every bit of that doughnut. I like it because it reminds me of the experience she and I had the morning we drove the nearly 10 miles to get a dozen Krispy Kremes. It's hard to forget the expression on a kid's face when she first sees the doughnuts gliding down the conveyor toward the cascade of white frosting, breathing in the sugary aroma, and—while waiting in the typically long line—being handed a free doughnut to "tide you over" and a hat and balloon. This is what Krispy Kreme is all about.