Services over IP: Delivering New Value through Next-Generation Networks

摘要

The communications industry is facing unparalleled changes that are breaking down traditional industry boundaries. Providers from different technologies and backgrounds all focus on the same future—integrated service offerings for next-generation customers. Telecom service providers (SPs) are challenged as never before to defend market share and increase revenues. On one hand, peaking broadband penetration and customer demand for multimedia services and content provide new revenue opportunities. At the same time, intensifying competition from existing industry players and new market entrants, including rejuvenated cable multiple-system operators (MSOs), Internet service providers (ISPs), and consumer brands, bring renewed demands for innovation. Increasingly discerning customers expect a seamless, multichannel experience, regardless of technology. At a time of rapid technology change, these factors add to existing pressures on telecom infrastructures and market expectations for growth.