TOURISTS, SIGNS, AND THE CITY:The Semiotics of Culture in an Urban Environment

摘要

This book, based on an ethnographic research project, consists of eight chapters. The introductory chapter provides an overview, the aims, and an outline of the book. Chapters 2 and 3 introduce theories that the research is based on: the semiotics of Charles Sanders Peirce (1958) and the theory of landscape in tourism. Chapters 4 to 7 lay out the research methods and process, as well as explain the history and peculiarities of the research setting, namely, Budapest. The final chapter summarizes the findings from the research presented and provides implications for tourism. The clear structure of the book allows the reader to follow the logic of the project and helps the reader get through the sometimes dense language of the text, especially when the book discusses the theory of semiotics. However, while some parts of the book might feel to be too complicated for non-specialists, overall the book is rather captivating read and easy to follow.