A liner shipping competitive model with consideration of service quality management

摘要

Under current competitive liner shipping market, it is crucial to explore the optimal shipping strategy for the subsistence and development of liner companies. In order to establish a liner shipping competitive model, we choose service quality, which can be measured by a range of unstructured data of relative items (such as delivery service, security, processing speed, user-friendliness) with big data analytics, as a key factor in the utility function and analyze the impact of service quality on the pricing strategy for container liner shipping context. By using the analytic hierarchy process, fuzzy comprehensive evaluation and time series forecasting method, the concrete data from South America container liner shipping market is analyzed via empirical study. The finding has demonstrated the model could yield management value for liner companies, and could provide theoretical guidance to formulate the optimal liner shipping strategy.