Transform the lowly rebate into the upfront cash of a coupon bonanza!

摘要

Be your program big or small, be it flashy or understated, it's important to keep the core propositions in mind: • Coupons offer immediate discounts to customers-not some promise of a rebate check or credit. Every six-year-old kid wants his ice-cream cone now. We big kids are no different. • Make it win-win. Even if you, as a utility, don't rake in a huge cash flow, the reward of goodwill in the residential network and the business community is priceless.