Going back to its roots

摘要

AK Engineering in Sheffield has been reinvented as DavyMarkham, recalling two big names in the history of heavy industry. Kevin Parkin is the man leading the restructuring. He works hard to keep the workers on side. Management consultants love changing company names. It gives them the green light to sit around for hours cogitating the meaning of obscure words before coming up with some contrived moniker that means nothing to anyone. And then they can submit a bill that would draw the colour from your cheeks.