The Shirt Thing

摘要

We're always hearing truths. One truth is that the retail counter must do $2,000 to $3,000 a week to make a going business. Another truth is that shirts are an unprofitable business. A third is that a dryclean-er must take advantage of all its niche markets to make a living. Well, sometimes truths don't turn out to be laws cut in stone. Or maybe the moral is that every operator invents his own truth. Because Keith Kollet, owner of Kustom Kleaners and Custom Shirt Service in Cranston, R.I., has refuted all of those truths and profited to tell the tale.