When you go to a trade show, you sail dangerous waters. Navigate poorly, and your investment sinks. You float past islands of treasure that would add luster to your business. You miss valuable insights into the market's sea changes. Steer well, and you discover gold: New products. Powerful marketing ideas. Trends that propel your business to greatness. Plant the seeds of conquest by plotting your course wisely, using the best compass available to a merchant marine: directions from those who have ventured before.
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