Marketing: Anything But One-Size-Fits-All

摘要

On occasion, the publication of this marketing column generates a small spurt of phone calls from dry-cleaners who are seeking more information about the topic covered. There is also the rarer "Great job!" call, but fortunately, there has yet to be a single "Now that was stupid" conversation. Of late, however, there have been an increasing number of "I think I need marketing help" phone calls. This is encouraging in that, perhaps, it is representative of a growing awareness of the need for small-business marketing to succeed in today's competitive environment.