The Shift to A Marketing-Based Economy

摘要

There is no respect in business today for being the oldest or the largest. If anything, they are likeliest targets of the competition. Twenty years ago, IBM was thought of as the strongest company ever, and few thought it could ever lose its dominance in the market; then came Microsoft. Now, Microsoft is facing a break-up, and new Internet and database-management companies such as Oracle and Cisco are fighting for the No. 1 spot.