The Mission Is The Message

摘要

What do you do for a living? Why do you get out of bed every day? What is your purpose in managing or owning a drycleaning plant? These are not deep philosophical questions; they are basic questions of marketing. They are the first questions you need to answer to develop a successful marketing strategy. The first answer I expect from most readers is "to make money." Every business has the goal of making money, unless it's a writeoff—even non-profits must make money to survive, so they can fulfill their real purpose. But there are millions of ways to make money, so what's the real reason you are where you are today?