Your Best Prospects Already Know You

摘要

I have a beef with many businesses: They expend so much effort on finding new customers, and very little on keep the customers they already have. Nothing sticks me more than a business that caters more to complete strangers than it does to customers who have proven their value for years. It bugs me to death to see a new customer ahead of me in line receive a shiny, el-neato, doo-dad gift just because they decided to patronize a different business while I-a longtime, loyal, put-up-with-all-the-price-increases, never-switch-or-stray-to-a-competitor type-get stuck with the privilege of paying full price and getting no gifts.