With consumers eager for space-age products and fine clothing, coin-op drycleaning ma-rnchines represent a huge threat to the industry at the beginning of the decade. Full-service drycleaning wins out in the end, however, and the industry enjoys its most successful decade to date. But as the counterculture grows more powerful at the end of the '60s, drycleaning comes face-to-face with another, more formidable enemy-permanent press.
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