The End of Don't Ask, Don't Sell'

摘要

One reason entrepreneurs enter the drycleaning industry is to build meaningful businesses that grow into bigger and better enterprises. Add the freedom of "doing it your way and getting paid for it," and they have a powerful motivator to take the risks.rnThen, the reality strikes that things don't always go exactly as planned. Since costs rarely shrink or go away, they try to hedge their bets by finding new ways to boost revenues. The logical solution is to sell more, but cleaning is, unfortunately, a need-based business.