Promote the 'Feel-Goodness' of Dry Cleaning

摘要

I recently saw an online Coca-Cola~® ad that caught my attention. It pitches that buying a can of Coca-Cola is good as a motivator. The video shows a montage of people taking their turn on a giant stationary bicycle happily trying to earn a can. The presumption is that ordinarily one wouldn't be motivated to exercise unless there was an offer of Coca-Cola as a reward. The voiceover says that a can of Coke~® contains 140 calories that is consumed by 23 minutes of cycling. Cycle for 23 minutes and treat yourself to a Coke.