"It was something I could do," says George Cares, of launching Sheldon Cleaners, in 1949. During its 66-year history, the Kentwood, Mich., company has reinvented itself multiple times; embraced and eliminated revenue streams; and overcome economic and industry-specific hurdles (described in Part I in the January issue). Today, George's sons, Louie and Paul, lead the enterprise. The brothers relish the business' "fun-factor." While Sheldon Cleaners remains grounded in the mission and culture George created-one of quality and convenience-it's morphed into a multi-faceted business encompassing several revenue streams and customer-focused services. The newest addition? A high-speed vended laundry.
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