There's no magic "reset" button that gets pressed at the moment between 11:59:59 p.m. and 12:00:01 a.m., but for me, the moment between New Year's Eve and New Year's Day feels like a still point in time. It's a moment to pause and take a breath. The old year is firmly in the rearview mirror, and the year ahead is like a field of new-fallen snow. Unbroken. Unmarred. Full of potential. It's a clean break from the past, and if there ever was a year that we'd like to break from, it was 2020. Last year tested us all in ways we never expected. When 2020 started, no one was anticipating that society would come to such a jarring stop. While things won't snap back to "normal" just because the year has changed on the calendar, there has been far more hope on the horizon in recent weeks than we saw in the depths of 2020. This issue marks the second year for our Publisher's Impact Award, and this year we took the word "impact" to heart. The very nature of the drycleaning business was challenged in 2020, and those who recognized that the "old ways" were no longer enough are poised to make 2021 a much brighter year. For this article, we spoke with industry experts to assess how the pandemic changed the business landscape and how cleaners can best position themselves for what comes next.
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