Nighttime Panorama

摘要

10 YEARS AGO. Held every two years by the California Cleaners Association (CCA), Fabricare 2010 benefited from unusually pleasant weather, even for Southern California. Despite there being fewer booths and fewer people than in years past, a standout among the seminars was a talk on marketing and customer service with Robert Shapiro, general manager of Milt and Edie's Drycleaners in Bur-bank, Calif., and Barry Gershenson, executive coordinator of Leading Cleaners Internationale (LCI). Milt and Edit's, of course, is the namesake of Milt Chortkoff, a longtime marketing and customer-service guru.