Business owners in the drycleaning industry pride themselves on their work ethic. Go to any drycleaning and laundry convention and you'll hear amazing stories of hard-working drycleaning entrepreneurs who stayed up until midnight pressing shirts or came in at 3 a.m. to make sure that orders were ready the next day. Dry cleaners who aren't willing to get up early, stay late or work the press are considered lazy and doomed to fail. While it's tempting to believe that the desire to avoid the hard work of drycleaning production is "lazy," I would argue that it is absolutely critical to your long-term success as an owner. In fact, thinking lazy is the only way that you will be able to realize your business' full potential. You're asking yourself: What does he mean?
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