What is strategy? Strategy requires performing different activities from rivals or performing similar activities in different ways. A company must be able to outperform rivals in a way that it can preserve. Our task is to find ways that legal resources can serve as the basis for strategic behavior. By conceiving of legal strategy within the parameters of competitive advantage, scholars can develop a field that is thoughtful, careful, and focused on a specific goal. Law is a source of competitive advantage, and the more we learn how legal resources can capture value for firms, the greater value our scholarship provides.
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