Are you paying too much for OEM value?

摘要

Heinz Beans. Coca-Cola. McDonalds. Brands are everywhere and whether you like it or not they affect consumer buying behaviour - and they also affect decisions professional buyers make. Deciding where to convert a passenger aircraft into a freighter may seem to be a purely technical decision - a world away from the high street or mall - but the biggest decision that any aircraft owner has to make is all about branding: who should convert their aircraft. For most aircraft, owners have to choose from three types of company: the original manufacturer that built the aircraft (although they often operate in a joint venture with a specialist company); an independent company licensed by the manufacturer; or an independent company that has developed its own programme.