Alitalia has unveiled its first major livery change for 46 years. The distinctive green cheatline has been dropped and the tricolour 'A' logo enlarged to cover the tail cone. The rear fuselage features what Alitalia calls a 'pinstripe effect' that appears different in tone depending on the light. The scheme was designed by Landor Associates, which created Alitalia's previous look in 1969 and recently rebranded Etihad Airways, the 49% majority stakeholder in Alitalia. The first aircraft to sport the revised livery were Airbus A330-2001-EJGA (msn 825) and A320-200 EI-ETJ (msn 663). All Alitalia aircraft will be repainted into the new scheme by mid-2017. The revised livery is part of a wider revamp involving new in-flight entertainment, Wi-Fi connectivity and interiors.
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