Top 7 Home-Performance Marketing Trends

摘要

We're a quarter of the way through 2014, and whether you've already started im- plementing your marketing plan or are just treading water until the busy service call season takes a break, it's a good time to start developing a marketing plan for the coming months.Of course, it's not that easy. The marketing world is constantly changing, and nowhere more so than in the field of small business marketing. As local service businesses, HVAC and home-performance companies are particularly prone to having success dictated by well-meaning algorithms that sometimes succeed in helping connect customers to the right businesses, but all too often fall short.