In Order to Stay Relevant: OD and HRD for Corporate Citizenship

摘要

The Problem. Empirical evidence shows that corporations struggle with managing their progressive societal involvement in a global and transparent marketplace.The field of organization development (OD) has so far mostly neglected to acknowledge these struggles, despite being ideally positioned for developing the missing corporate citizenship (CC) management capacity of corporations. This is problematic, as OD fails to address a problem that has detrimental effects on both corporate functioning and society, therewith also defaulting on an opportunity to position itself as continuously relevant in the future. The Solution. This article offers solutions to these problems by argumentatively aligning OD and CC. Thereby, the article discusses how the field of OD can start tackling the issue of CC. The Stakeholders. Seven stakeholders groups are identified for which the application of OD expertise is particularly promising: senior managers, internal CC officers, line managers, corporate learning officers, OD professionals and change agents independently driving CC, external OD consultants, and OD and management educators.