THE IMPORTANCE OF BEING PROFITABLE

摘要

The results of Accountancy's latest Top 60 survey do, of course, provide a fascinating insight into the performance of major players in the profession, but such inter-firm comparisons also provide a vital function for the firms taking part. They offer an opportunity to benchmark their performance against their peers and, where there are obvious discrepancies, an opportunity to investigate and correct problems.rnrnHowever, even the most in-depth surveys often fail to examine one of the most crucial - and most neglected - areas of practice management: the profitability of individual service lines. Of course it is easy enough to calculate the firm's profits, but where exactly are they coming from? An in-depth analysis of the profitability of each service line could reveal some startling results.