STRETCHED TO THE LIMIT

摘要

The demands on a group finance director's time are insatiable at the best of times. But when a recession hits or performance deteriorates, it simply gets worse. City investors, brokers and corporate bank managers want to see more and more of the group FD. They want to look the FD in the eye and be told the truth about the performance of the business. As a result, he or she needs to be in every nook and cranny of the business, dealing with the operational impact of the downturn while also calming shareholders, other stakeholders and the board.