CHANGING TIMES

摘要

The future of the profession depends on adapting quickly to a rapidly changing client base and embracing the latest collaborative technologies to drive business and make a real sea change in the approach to business. Today it is a question of building a strong brand as a firm and creating a dynamic online presence to attract and retain business; this was the clear message at the CCH UK Conference, sponsored by Hays Public Practice. Held in the refined surroundings of The Grove hotel in Hertfordshire, the tone of the event was very much on the future development of the profession, focusing on the changing nature of business, the increasing competition for clients and the pressure to embrace the latest innovations in technology.