Chatting with George Fertitta, CEO of NYC & Company, the marketing arm of New York City and Fashbn's Night Out

摘要

Although many retailers have not yet disclosed specific sales figures, NYC & Company's post-event retailer and consumer survey reports that in addition to generating unprecedented buzz for shopping, consumers were buying merchandise. In fact, roughly 7 out of 10 consumers spent money. Based upon the objectives set for the first-ever Fashion's Night Out, we certainly deem the event a success, financial and otherwise. However, it is important to remember that primary goals for Fashion's Night Out were to celebrate fashion, kick off the fall shopping season, promote the retail apparel industry, restore consumer confidence and get consumers excited about shopping again. Fashion's Night Out brought together more than 800 stores across the City, and in this tough economic climate it's no small feat to raise the level of optimism for an entire city.