環境ラベルの認知の程度と理境配慮行動の関係

摘要

This paper tries to understand environmental consideration behaviors of people who are aware of environmental symbols, such as the eco-mark. A relativity analysis between environmental symbol awareness and environmental consideration behaviors, was performed using a multiple regression analysis and a logistics regression analysis, after a questionnaire survey. As the results of multiple regression analysis, it was found that environmental symbol awareness is higher in men and young people. High environmental interest, making efforts to reduce energy and aggressive registration for energy visualization services are also positively causal relationship with environmental symbol awareness. From the results of logistic regression analysis, it was found that environmental symbol awareness and degree of environmental interest, as well as energy reduction efforts, are strongly causation. However, with the low emission vehicle symbol, men' s symbol recognition is higher than women. On the other hand, it was found that there is no correlation between symbol the recognition and agreement with electricity power shift.%環境にやさしい商品を認定する環境ラベルは，消費者の商 品選択時に，環境問題を喚起させ，環境保護の消費行動を促 す役割が期待されている.しかしながら，消費者の環境ラベ ルの認知の程度は，必ずしも高いとは言えず，仲澤"伊坪 (2008)力《指摘するように，環境教育を含めたいくつかの課 題がある.