Capturing Color: Inspiration

摘要

Capturing color is easy-if you're not particular about the precise color, that is. Capturing the precise color that's on trend and that your customers will love.. .well, that's a bit more of a challenge. "Designers can't afford to be wrong about color," says Tim Williams, marketing manager for color standards provider Color Solutions International (CSI). "Brands must have the right color in the store at the right time. Designers must have the color they designed in that store. The penalty for being wrong is pretty high."