The basic desire to leverage the technology of the mobile phone for emergency alert systems, in its simplest form seems blatantly obvious, until, upon further exploration, a plethora of complexities arise. After the Virginia Tech shootings there was a flurry of activity surrounding the specification, selection, and deployment of emergency alert systems that tie mobile phones into the mix for campus populations, with strong implications across the media and industry that this technology would have saved lives. Since this was by no means the first time this had been visited over the past few years, one wonders what has been holding up the deployment?
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